Helen BrownA good business plan does not start with the deal. It starts with the relationship.
I work with people and companies to help them navigate the business space between Australia and Indonesia; Bisnis Asia is a mentor into an unknown market. We can devise a strategy that includes building key relationships, organising in-country tours and finding market insights to create a long-term, successful business partnership.
The Australian way of doing business is often described as straightforward and efficient
It’s a frame of reference that creates trust. However in other cultures there are different mechanisms for building trust and a direct approach can be seen as a lack of respect. A business looking to enter a culturally different market needs to develop a new kind of mindset and understanding. And building a relationship is a critical part of doing this, so that opportunities and time are not squandered. Bisnis Asia can outline the steps to develop meaningful relationships that help build mutual trust, and obtain an outcome.
Indonesia is tipped to become the world’s fourth largest economy by 2050
It is currently number 16 in the G20. The position now is a big change from 20 years ago when it faltered under the Asian financial crisis. It’s also a shift that many outside the country do not realise is taking place. A democracy in transition and its young demographic are dealing with many challenges, including the need for structural reform. Bisnis Asia can provide briefings on where the country stands now and the important trends to take note of.
Why bother first with relationships?
I would like to recommend the services of Helen Brown and Bisnis Asia.
From my experience in conducting business in Indonesia, assistance from those who understand the culture and provide avenues to access quality contacts and build relationships is invaluable when endeavouring to set up a business in a timely manner.
Helen Brown from Bisnis Asia is able to provide these services and more. Having worked in Indonesia as a foreign correspondent for the ABC and Australia Network, Helen has access to high level contacts, is a skilled communicator and negotiator, understands the required business and cultural etiquette and speaks fluent BahasaWithout Helen’s assistance, setting up a successful business in Indonesia would ultimately take more time, cost more and businesses run the risk of giving up due to constant hurdles and roadblocks.
CEO, PNORS Technology Group
Service packages supporting your next step in your business relationship with Asia
The Asialink Business series on Indonesia … State of the Nation attracted strong crowds.
Helen Brown moderated events in Brisbane, Sydney and Melbourne in late April and early May. These are some of the key points she noted by the panelists.
- Getting to know the people and the country is super-important.
- A contract is about a moment in time. It is an ongoing element in a business relationship that needs continual work.
- Regulations change a lot because Indonesia is evolving. It is a new democracy and many pressures are at play.
- Corruption is a concern and there are ways to prevent it.
- Go in with and open mind and willingness to think differently about how to do business.
Moderating and Speaking
Helen Brown is a frequent public and popular speaker and moderator – for client events, public events, conferences, and association meetings. Helen can put together a compelling and inspiring presentation on a constellation of topics geared to support the goals of the event and add value to the organisation and its leaders.
Helen Brown is both an analyst and commentator for the region, here are some of her recent posts