Helen BrownA good business plan does not start with the deal. It starts with the relationship.

Our aim is to help generate genuine and respectful connections between business in Asia, particularly Indonesia, and Australia. Working with business people coming in, and Australian entities looking to venture out for growth opportunities. There is a better chance of success for a business relationship when respect is generated first between potential partners, and mutual trust is built on that. It may not seem important, however in our experience it is a vital component that is often under-estimated.

Helen Brown, Bisnis Asia

The Australian way of doing business is often described as straightforward and efficient

It’s a frame of reference that creates trust. However in other cultures there are different mechanisms for building trust and a direct approach can be seen as a lack of respect. A business looking to enter a culturally different market needs to develop a new kind of mindset and understanding. And building a relationship is a critical part of doing this, so that opportunities and time are not squandered. Bisnis Asia can outline the steps to develop meaningful relationships that help build mutual trust, and obtain an outcome.

Indonesia is tipped to become the world’s fourth largest economy by 2050

It is currently number 16 in the G20. The position now is a big change from 20 years ago when it faltered under the Asian financial crisis. It’s also a shift that many outside the country do not realise is taking place. A democracy in transition and its young demographic are dealing with many challenges, including the need for structural reform.  Bisnis Asia can provide briefings on where the country stands now and the important trends to take note of.

Why bother first with relationships?

I would like to recommend the services of Helen Brown and Bisnis Asia.
From my experience in conducting business in Indonesia, assistance from those who understand the culture and provide avenues to access quality contacts and build relationships is invaluable when endeavouring to set up a business in a timely manner.
Helen Brown from Bisnis Asia is able to provide these services and more.  Having worked in Indonesia as a foreign correspondent for the ABC and Australia Network, Helen has access to high level contacts, is a skilled communicator and negotiator, understands the required business and cultural etiquette and speaks fluent BahasaWithout Helen’s assistance, setting up a successful business in Indonesia would ultimately take more time, cost more and businesses run the risk of giving up due to constant hurdles and roadblocks.

Paul Gallo
CEO, PNORS Technology Group

Service packages supporting your next step in your business relationship with Asia


Indonesia Diagnostic

The more knowledge you have going in, the better.  Australia is presented with a narrow view of South-East Asia, and Indonesia in particular.  Perceptions that generally don’t recognise the enormous change or complexity. Having lived and worked in the region, Bisnis Asia can provide an insiders guide to what to be mindful of, with briefings that are tailored to your C-suite or management team that provide insight into a dynamic nation. These structured workshops will explain and go beyond the narrow understanding of the country and the region, and make you and your team better prepared for going-in, or making a decision to go in.


Executive Meetings

Taking it to the next step.  If your business is about to travel in-country to Indonesia or Australia, or it already has, Bisnis Asia can help explain how to take those first meetings or travel to the next stage. We can liaise on setting up those important meetings, build a schedule that takes local transport realities into account, and advise on the follow-up so that the most impact is gained from the conversations.


Trade Missions

Personal guidance:  When looking to take the business discussions to the next stage or better understand the industry of interest, Bisnis Asia can help organise small trade tours, putting you in touch with potential business partners and travelling in-country to learn more about a complex part of the world. Bisnis Asia can also travel with executives in-country as a personal guide, assisting with meetings and schedules, helping with business etiquette and providing ongoing information and suggestions for getting the most of the moment.

The Asialink Business series on Indonesia … State of the Nation attracted strong crowds. 

Helen Brown moderated events in Brisbane, Sydney and Melbourne in late April and early May. These are some of the key points she noted by the panelists.

  • Getting to know the people and the country is super-important.
  • A contract is about a moment in time. It is an ongoing element in a business relationship that needs continual work.
  • Regulations change a lot because Indonesia is evolving.  It is a new democracy and many pressures are at play.
  • Corruption is a concern and there are ways to prevent it.
  • Go in with and open mind and willingness to think differently about how to do business.

Moderating and Speaking

Helen Brown is a frequent public and popular speaker and moderator – for client events, public events, conferences, and association meetings. Helen can put together a compelling and inspiring presentation on a constellation of topics geared to support the goals of the event and add value to the organisation and its leaders.

Conference Moderator: CAUSINDY

“Helen Brown has been a part of the Conference of Australian and Indonesian Youth (CAUSINDY) on two occasions, in Jakarta in 2014 and in Bali in 2016. Helen is a skilled moderator and was able to pull together one of CAUSINDY’s most successful discussions at short notice. Her background in journalism and knowledge of Indonesia mean that she has been able to moderate discussions across a wide range of topics. Helen’s role in CAUSINDY was a great assistance in the broader remit of the conference, which is to bring young leaders of the Australia-Indonesia relationship together, and connect them to current leaders.”

Tim Graham | CAUSINDY Managing Director

Natasha Burrows | CAUSINDY Chief Program Officer.

Guest Speaker: Australian Institute of International Affairs

“Helen Brown has just returned from two months in Jakarta, during the time of the election. With no clear winner, the scene is set for a tough showdown. Helen Brown explained why this situation is worth watching, and what it could mean for Australia’s relationship with Indonesia.”

Conference Chairperson: PEI Agri Investor

“I had the pleasure to work with Helen on PEI’s Agri Investor Australia Forum in Melbourne 2016, in which she worked in the capacity of chairperson. The chairing role is of key importance in terms of building event momentum keeping our audience stimulated and involved.

Helen did a first rate job of engaging with our audience of diverse agri-business professionals and ensuring the smooth running of the conference. As well as having strong communication skills, her in-depth knowledge of the agri business sector ensured there was a good supply of thoughtful questions to speakers and enabled a good flow of discussion throughout the day. She was also a very helpful panel moderator on the day and made sure her panel topic was interesting, informative and thought provoking.  I would highly recommend Helen for any further related work of a similar nature.”

Andrew Wolff | Conference Producer, PEI Media