Bisnis Asia

Food Famous with Ausfine Food

16 March 2021 | By Helen Brown

“For better or worse, one of our strategic decisions that we took five or six years ago was not to go heavy into China.”

Garry Embleton, Ausfine Foods, Melbourne, Australia

While many exporters made a move to China, one dairy and meat company decided it could operate smarter in South East Asia. Now Ausfine Foods has a presence in the Philippines and Indonesia. It learnt some important lessons along the way about the preparation required to go into a region where business is done differently. We talk to Operations Director Garry Embleton about the journey, and how the company has worked hard to build trusted business relationships that can withstand the challenges, including a major disruption like the coronavirus pandemic.

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