Doing business in Asia in the competitive fast moving consumer goods (FMCG) industry means digging in to commit to global growth and a cultural mindset.

That’s according to our guest Tarsi Luo. In 2020 she became the CEO of Bellamy’s Organic, an Australian company which currently trades in four countries in Southeast Asia. It’s best know for its baby formula, but the company also produces baby cereal, savoury meals and snacks.

Tarsi Luo has plans to build on this through global growth and says you can’t just go in and sell food and beverages in Asia without understanding the culture, a skill we talk about a lot at Bisnis Asia. 

Bellamy’s currently trades in four countries in Southeast Asia, Singapore, Malaysia, Vietnam and Indonesia. It’s best known for its baby formula, but the company also produces baby cereal, savoury meals and snacks. 

Tarsi Luo has plans to build on this through global growth and says you can’t just go in and sell food and beverages in Asia without understanding the culture.

The executive is also a trailblazer for businesswomen of Asian heritage in a western business world.

Book mentioned in this episode:

Good to the Great: Why Some Companies Make the Leap…And Others Don’t, by Jim Collins.

Read the full transcript here.