I was negotiating a contract last week and it struck me how different the process is here in Indonesia to what I was used to in Australia and New Zealand. In a western business culture, negotiating tends to be pretty straightforward and quite linear. You identify the issues then work through them, ticking them […]
For many on the export journey the to-do list seems clear. It means items such as understanding the consumer need and price point, meeting the regulations, getting the paperwork right and and having a logistics pathway. Cultural understanding has got to be on that to-do list as well. And that means more than knowing […]