Helen was brought in because of her recognised ability to lead an audience with often different views towards a cohesive decision-making process with company values first and foremost.
She provided a helicopter view with insights into starting a process of change to the brand identity process.
Nearly a year after her involvement we are very pleased with the achievement – a premium brand, a flagship brand and a corporate brand all reflecting different aspects of location and provenance.
Monica, Private agribusiness company
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