It’s all going ahead with Matthew’s new overseas business connection. The new client is keen about the great product he has for them.
Then little things start to happen … delays not properly explained, messages not returned, unexpected requests to shift the scope of the agreement. Matthew is getting frustrated – this should be a straightforward process.
What Matthew doesn’t realise is that he’s making mistakes.
It might not seem like much, but how Matthew presents himself and the amount of effort he’s willing to put in to build a relationship are affecting his chances of success.
At this stage Matthew’s not even aware that ‘his way’ of doing business is the problem. Meanwhile his competitors, who are culturally agile, are making gains in an important growth market.
But all is not lost! We can help Matthew get back on track with his export business goals.