Bisnis Asia


While technical skills are still important for selling your product or service, communication in how you go about your dealings will get it over the line. There are many things that you need to know about the Asian markets in order for your business venture to be accepted. Read our case studies to understand how engaging Bisnis Asia’s services can assist you in an overseas market.

Case study: Entering a new overseas market

It’s all going ahead with Matthew’s new overseas business connection. The new client is keen about the great product he has for them.


Then little things start to go wrong … delays not properly explained, messages not returned, requests to shift the scope.


Matthew is getting frustrated – this should be a straightforward process. And while he is delayed, his competitors are gaining ground.


Matthew has not learned how to present and market himself in a different culture and this is affecting his chances of success.


Fortunately, he is smart enough to realise he has a problem and gets in touch with Bisnis Asia.


Bisnis Asia works with Matthew on his communication, presentation and negotiation skills and provides knowledge to give him the edge he needs for a successful overseas market.

Two men bowing to each other, Japanese city

Asia cultural awareness training for western businesses

Etiquette can differ from what is practised back home in western countries. Therefore, it’s important to understand these cultural norms and incorporate them into any interactions we have. Develop cultural awareness before meeting with potential partners and clients in other countries.


Our interactive courses and coaching options can help build a successful export business to maximise your trade opportunities.

Once you have completed your training or coaching with our business culture experts at Bisnis Asia, you will have a new set of skills, approach and confidence to help advance your business goal or project outcome within the international market.

Cultural insight training services

Group workshops 

  • curated to suit your needs
  • targeted content
  • discussion with country experts
  • interactive and engaging
  • peer learning

Online courses

  • self-paced learning, time efficient
  • interactive
  • market-specific learning outcomes
  • match the stages of customer interaction

Professional coaching

  • preliminary consultation to understand your goals & needs
  • attendance at events with client 
  • advisory services
  • weekly meetings & checkpoints
  • tools for learning
  • practice sessions
Do you need people to learn how to operate and differentiate themselves in a new market?
Can your group conduct international business in a different culture?
Could a deal or project unravel because people are not trained in cultural competency?
Bisnis Asia can give you the skills training and cultural insight to maximise your trade opportunity.

Learn how to navigate different cultures

Enquire with our expert team today

Helen Brown uses her knowledge and expertise to present and facilitate events about international business.

She has worked with the Advance Awards, Austrade, Asialink Business and Global Victoria, and brings more than 20 years of experience in curating conversations that will leave your audience engaged and informed.