Bisnis Asia

Testimonials

 

 

AUSVEG is the peak industry body for Australia’s vegetable and potato growers.

Michael Coote

National Manager, Export Development (now CEO), AUSVEG


The peak industry body Ausveg approached Bisnis Asia to develop a course to upskill its grower-exporter members and optimise growth opportunities in key markets.

The training course in cultural business etiquette taught simple and effective skills that would help take an export strategy further. It provided insight into how culture affects the way business is done.
“Bisnis Asia delivered a polished and sharp project for our members who are at different levels of export maturity.”

“Those with experience were able to confirm or refine their approach, including the best use of digital tools. Those aspiring to commence exporting now realise that all international markets can’t be approached in a single way and that cultural capability has an impact on their growth aspirations.”
The courses were available online so they could be done at any time, and were structured to suit people’s busy work lives.

They provided participants with real-life practice in how to handle different situations. They were then able to discuss what they had learned and put further questions to a Bisnis Asia country expert in a facilitated, live discussion.

“Vegetables are exported to over 60 international markets and building customer relationships can be challenging and take time.”

The courses covered cultural business etiquette across four markets in Asia (Japan, Korea, Indonesia) and the Middle East, combining academic theory with practical skills that can be used in the everyday business.

 

 

Bluedot is a digital technology company with a focus on customer service through location.

Peter McCluskey

Regional Sales Director, APAC, Bluedot


Bisnis Asia was invited to present on ‘Understanding business culture in Indonesia, Singapore, and Malaysia” for Australian start-ups wanting to boost their growth opportunities in the region. 

One company in the room was Bluedot, a digital technology company which provides app-based location services to help business serve its customers better (think QSR, toll roads). 

According to Peter McCluskey, understanding cultural differences between Australia and Asian cultures is critical to Bluedot’s success in Asia, and the session was “interactive and considered”. 


“Bisnis Asia helped Bluedot better understand cultural differences in communication, feedback, disagreement, & decision-making across multiple Asian cultures.” 


“This helped to validate some things we already knew, but also explained why we had failed in past engagements.”   

Bisnis Asia Principal Brett McGuire led a session that took participants through key learnings including:


  • How culture differs and drives behaviour.

  • The importance of trust and how to build it.

  • Getting deals done: mastering negotiation.

“Based on my experience I’d have no hesitation in recommending the team at Bisnis Asia to any company entering the Asian market for the first time.”


Bisnis Asia was proud to have worked with market entry services provider Greenhouse as part of the IAG Firemark accelerator program.

Kees Versteeg

Sales, marketing, export & BDM, Qualipac

 

“The training modules provided me with a clearer understanding of the needs of existing customers and I am now better prepared for when we can travel again to attend trade shows and/or meetings with potential customers in these overseas markets.”

 

 

Sarah Huntley

Commercial Manager – Asia and Oceania, G’s Fresh & TACCT Global

 

“The training modules provided me with a clearer understanding of the needs of existing customers and I am now better prepared for when we can travel again to attend trade shows and/or meetings with potential customers in these overseas markets.”