Bisnis Asia

About Us

Improve your export strategy and overseas trade

Learn about business cultures in Indonesia, South Korea, Japan and the Middle East

Cultural understanding is more than knowing how to hand out a business card. It means making an effort to show respect for the ‘unseen rules’. And it is knowing how to manage them to align with your business plan and values.

Business coaching for Asian countries

For many businesses wanting to do business in Asia, it is easy to imagine that as long as you have done your complete market research and have the right product and contracts, your entry should be assured. However, this is often the mistaken view of western businesses. At Bisnis Asia, we work with individuals and groups so that they can put their best foot forward when managing export deals. Learn how to adapt and negotiate challenges caused by cultural differences. 


Our world-class export training professionals will equip you with the right skills and mindset to do business in an international market such as Indonesia, South Korea, Japan and the Middle East. 

Discover our courses and workshops.

Develop cultural understanding to do business successfully with east Asian and Middle Eastern countries

Our Team

With a presence in Melbourne and Jakarta, Bisnis Asia is committed to providing you with insight and knowledge to navigate an overseas business relationship.

Helen Brown

Founder & Managing Director

Former senior ABC journalist Helen Brown uses the insight gained during her time living and working in Indonesia to teach people to establish stronger business ties. Her experience in communication and research proves an integral tool in devising effective methods to flourish in Asia.

Brett McGuire


Commercial lawyer Brett McGuire has more than a fifteen year’s experience working in Asia. He has worked in public and private sector organisations, helping foreign entities navigate the environment in Asia and guiding them in managing diverse situations. He has been in Indonesia for a decade.

Ika Dastin

Business Development Manager

Former digital marketing consultant Ika Dastin has spent nearly three years working in a cross-cultural environment between East and West or within Asia. Based in Jakarta, she’s currently in charge of the business opportunities for Bisnis Asia, and engaging with businesses wishing to expand to Asia.

Joji Imabayashi

Japan Expert

Joji-san has ten years of experience working between the business cultures of Japan and Australia. His experience in the agribusiness sector includes a collaboration between MITSUBISHI Chemical and the Victorian Government on Japanese vegetable productio, and technical lead in a strawberry project. Joji-san is currently an agribusiness researcher for Innoplex, Tokyo, since 2011.

Kim Sung Hak

South Korea Expert

Kim Sung Hak brings 30 years experience of living in Australia and introducing it to South Korea, and vice-versa! He helps us understand the mix of old traditions and a modern business mindset. Mr Kim is a business owner, and chairman of the World Federation of Overseas Korean Traders Association

Dirk Geleit

Middle East Expert

With over 25 years of industry experience in the meat industry Dirk understands the red meat import and export process thoroughly. An Ausmeat accredited butcher by trade and a QA specialist, coupled with his operations experience as boning room manager and later as sales manager for both domestic and export markets, he can advise on all aspects of the red meat production and export process. Dirk is responsible for all aspects of Meat Tender’s global business and is actively involved in production planning, export sales and logistics.

Our Partners

Our Clients

RAID Network

Network - Agriculture & International Development

Our Clients


Industry Organisation - Agribusiness

Our Clients

Comtest Laboratories


Our Clients

Dgit Systems

Information Technology & Services

Our Clients

Global Victoria

Government Agency - International Trade & Development