Bisnis Asia

A business growth story about selling food into Southeast Asia

16 March 2021 | By Helen Brown


“For better or worse, one of our strategic decisions that we took five or six years ago was not to go heavy into China.”

Garry Embleton, Ausfine Foods, Melbourne, Australia

The China market is a tantalising one, but meat and dairy business Ausfine Foods decided to concentrate on market growth by selling food into Southeast Asia.


Ausfine Foods Operations Director Garry Embleton⁠ talks about the challenges faced when doing business in Indonesia and the Philippines and what they have learned along the way about cultural capability and export trade. 


And one of the big lessons learned during the covid pandemic about how trusted relationships are vital in managing logistics and supply chain issues.