CEO at the Australian Fresh Produce Alliance Michael Rogers gives tips for increasing your market presence, whether you have a small or large business. Watch the video below.
There are several measures a food business can take to help manage the impact of COVID-19, but overall they need to be proactive. That’s according to Michael Rogers, CEO of the Australian Fresh Produce Alliance, who said the smart companies are questioning how they can best position themselves to operate in an uncertain environment and take advantage of new opportunities.
COVID-19 has caused huge changes to sweep across food and agriculture. Domestic demand is booming in some sectors but dwindling in others — but transportation costs have also increased. CEO at the Australian Fresh Produce Alliance Michael Rogers has noticed an alarming trend — businesses are reluctant to restructure. “When restrictions start to ease it won’t …